Price Range
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
Nikon Z7II
Specifications TYPE DISPLAY SKU VOA070BN TYPE Digital camera with support for interchangeable lenses LENS MOUNT
Nikon Z7II
Specifications TYPE DISPLAY SKU VOA070BN TYPE Digital camera with support for interchangeable lenses LENS MOUNT Nikon Z mount PICTURE ANGLE Full-frame/FX-format IMAGE SENSOR SENSOR SIZE 35.9 mm x 23.9 mm IMAGE SENSOR TYPE CMOS TOTAL PIXELS 46.89 million DUST-REDUCTION SYSTEM Image Dust Off reference data (requires Capture NX-D); image sensor cleaning IMAGE AREA (PIXELS) Image […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
Fujifilm X-H2 body only
Equipped with a newly developed back-illuminated approx. 40.2-megapixel “X-Trans™ CMOS 5 HR” (*1) sensor and
Fujifilm X-H2 body only
Equipped with a newly developed back-illuminated approx. 40.2-megapixel “X-Trans™ CMOS 5 HR” (*1) sensor and a high-speed image processing engine “X-Processor 5” to achieve the highest image quality in the history of the “X series”. It is a flagship model. Not only high-quality photos that make use of high pixels but also high-definition 8K / […]
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
Fujifilm X-S10
Fujifilm x-s10 camera – The compact and lightweight body is equipped with a newly developed 5-axis,
Fujifilm X-S10
Fujifilm x-s10 camera – The compact and lightweight body is equipped with a newly developed 5-axis, maximum 6.0-stop (* 1) image stabilization function and high-speed, high-precision AF with a minimum of approximately 0.02 seconds, as well as a large grip with excellent holdability and high-performance “auto”. “Shooting function” is adopted. While having the full-scale shooting function of […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
Fujifilm X-T5 with 18-55mm lens
X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary. It would go on
Fujifilm X-T5 with 18-55mm lens
X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary. It would go on to lead a mirrorless camera revolution. Almost a decade and five generations later, Fujifilm’s latest imaging technology has come to X-T5, bringing photographers unrivalled image quality in a timeless, classic, and beloved camera body. The X-T5 features the fifth-generation devices, […]
Nikon Z5 with 24-70mm lens
Specifications Specifications TYPE DISPLAY SKU VOK040XN TYPE Digital camera with support for interchangeable lenses LENS
Nikon Z5 with 24-70mm lens
Specifications Specifications TYPE DISPLAY SKU VOK040XN TYPE Digital camera with support for interchangeable lenses LENS MOUNT Nikon Z mount PICTURE ANGLE Full-frame/FX-format IMAGE SENSOR SENSOR SIZE 35.9 mm x 23.9 mm IMAGE SENSOR TYPE CMOS TOTAL PIXELS 24.93 million DUST-REDUCTION SYSTEM Image Dust Off reference data (requires Capture NX-D); image sensor cleaning IMAGE AREA (PIXELS) […]
Nikon Zf with 24-70mm lens
A standard zoom that’s anything but standard. A 24-70mm zoom lens covers a sweet spot
Nikon Zf with 24-70mm lens
A standard zoom that’s anything but standard. A 24-70mm zoom lens covers a sweet spot of the focal length range. Capture wide-angle views one moment, close-ups the next and everything in between. This reimagining of the classic everyday zoom, optimized and evolved for new Z cameras, achieves breakthrough image quality and performance for both stills […]
EOS R5 (Body)
Make way for the new king. The EOS R5 is here with groundbreaking 8K resolution
EOS R5 (Body)
Make way for the new king. The EOS R5 is here with groundbreaking 8K resolution video recording, included for the first time ever in a Canon camera. With all-new Animal Detection AF and powerful In-Body Image Stabilization that goes up to 8 stops for edge-to-edge high quality images and video made possible by the RF […]
Fujifilm GFX100S body only
The FUJIFILM GFX100S Camera features a high-resolution, 102-megapixel large format sensor in a highly compact body, making
Fujifilm GFX100S body only
The FUJIFILM GFX100S Camera features a high-resolution, 102-megapixel large format sensor in a highly compact body, making power and precision even more portable. Utilising its back-side illuminated sensor and quad-core X-Processor 4 imaging engine, the GFX100S produces images with outstanding quality and colour reproduction. The GFX100S records 4K 30p footage in 10-bit F-Log or 12-bit Apple ProRes RAW at […]
Nikon Z8 with 28-75mm lens
A legacy inspired by agility and performance. Relish in the autofocus (AF) performance, 9 types
Nikon Z8 with 28-75mm lens
A legacy inspired by agility and performance. Relish in the autofocus (AF) performance, 9 types of subjects at a time. With the dedicated new airplane mode added to the AF detection menu, the Z 8’s powerful combination of subject detection and 3D-tracking allows you to easily capture fast, erratically moving subjects; while the wide-area AF […]
Nikon Z8 with 24-70mm lens
A legacy inspired by agility and performance. Relish in the autofocus (AF) performance, 9 types
Nikon Z8 with 24-70mm lens
A legacy inspired by agility and performance. Relish in the autofocus (AF) performance, 9 types of subjects at a time. With the dedicated new airplane mode added to the AF detection menu, the Z 8’s powerful combination of subject detection and 3D-tracking allows you to easily capture fast, erratically moving subjects; while the wide-area AF […]
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
Nikon Zf
The Z f inherits the iconic Nikon FM2 design you’ve seen before, but comes packed with features you haven’t. A new dedicated monochrome selector accentuates the beauty of black and white photography. Shoot multiple NEF (RAW) files with Pixel-shift for reduced noise and enhanced image quality, and video performance on par with the Z 9. […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
Fujifilm GFX50II
The “FUJIFILM GFX 50S II” is a compact and lightweight body with a mass of
Fujifilm GFX50II
The “FUJIFILM GFX 50S II” is a compact and lightweight body with a mass of approximately 900g (* 1), equipped with an approximately 51.4 million pixel sensor and a powerful image stabilization mechanism. It is also equipped with high-performance AF using a high-speed image processing engine, etc., and demonstrates overwhelming mobility. It is a mirrorless digital […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
ILCE-A7CL with 28-60mm zoom lens
The world’s smallest and lightest compact body, with no-compromise full-frame camera performance;Powerful BIONZ X image
ILCE-A7CL with 28-60mm zoom lens
The world’s smallest and lightest compact body, with no-compromise full-frame camera performance;Powerful BIONZ X image processing for spectacular image quality Advanced AF performance and functions;High-resolution 4K movies and a wealth of expression-expanding movie functions Vari-angle LCD monitor for comfortable movie shooting 2 Year standard warranty + 1 year extended warranty on registration on alpha community […]
Fujifilm X-H2S body only
Fujifilm X-h2s- Fast and light to the limit. Go beyond your imagination. Fujifilm X-H2s – As the
Fujifilm X-H2S body only
Fujifilm X-h2s- Fast and light to the limit. Go beyond your imagination. Fujifilm X-H2s – As the latest model of the “X series”, it is a flagship model equipped with a newly developed back-illuminated laminated sensor and high-speed image processing engine and demonstrates the highest performance in the history of the “X series” for both still image and […]
Fujifilm X-T30II with 15-45mm lens
Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the
Fujifilm X-T30II with 15-45mm lens
Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the dial-based operation, and compact, lightweight body, to the latest-generation APS-C sensor, it lights up the imagination and inspires creativity. What’s more, X-T30 II fuses cutting-edge, convenient features – such as a rear touchscreen and a discreet built-in flash – with […]
Nikon Zfc with 18-140mm lens
Specifications TYPE DISPLAY SKU VOA090ANB TYPE Digital camera with support for interchangeable lenses LENS MOUNT
Nikon Zfc with 18-140mm lens
Specifications TYPE DISPLAY SKU VOA090ANB TYPE Digital camera with support for interchangeable lenses LENS MOUNT Nikon Z mount PICTURE ANGLE n/a IMAGE SENSOR SENSOR SIZE 15.7 mm x 23.5 mm IMAGE SENSOR TYPE CMOS TOTAL PIXELS 21.51 million DUST-REDUCTION SYSTEM Image Dust Off reference data (NX Studio software required) IMAGE AREA (PIXELS) DX-format (L) 5,568 […]
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
ILCE-ZV-E1 copy
12.1 MP full-frame back-illuminated CMOS Exmor R image sensor Advanced BIONZ XR image processing engine
ILCE-ZV-E1 copy
12.1 MP full-frame back-illuminated CMOS Exmor R image sensor Advanced BIONZ XR image processing engine An AI processing unit for wider, more accurate subject recognition The world’s most compact, lightweight full-frame camera with interchangeable lenses Intelligent 3-Capsule Microphone 2 models COLOUR Black Summary PRICE Available Soon General CAMERA TYPE Interchangeable lens digital camera LENS MOUNT E-mount […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
Nikon Zfc with 16-50mm lens
Z fc fuses classic design with Z series technology. Small size with big image quality.
Nikon Zfc with 16-50mm lens
Z fc fuses classic design with Z series technology. Small size with big image quality. 4K videos with full-time Eye-Detection AF. A flip out vlogger screen with live streaming capabilities. This is a camera you think you’ve seen before. But the performance is entirely new. Specifications TYPE DISPLAY SKU VOK090XN TYPE Digital camera […]
Nikon Z7II body only
Specifications TYPE DISPLAY SKU VOA070BN TYPE Digital camera with support for interchangeable lenses LENS MOUNT
Nikon Z7II body only
Specifications TYPE DISPLAY SKU VOA070BN TYPE Digital camera with support for interchangeable lenses LENS MOUNT Nikon Z mount PICTURE ANGLE Full-frame/FX-format IMAGE SENSOR SENSOR SIZE 35.9 mm x 23.9 mm IMAGE SENSOR TYPE CMOS TOTAL PIXELS 46.89 million DUST-REDUCTION SYSTEM Image Dust Off reference data (requires Capture NX-D); image sensor cleaning IMAGE AREA (PIXELS) Image […]
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
Fujifilm X-T5
X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary. It would go on
Fujifilm X-T5
X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary. It would go on to lead a mirrorless camera revolution. Almost a decade and five generations later, Fujifilm’s latest imaging technology has come to X-T5, bringing photographers unrivalled image quality in a timeless, classic, and beloved camera body. The X-T5 features the fifth-generation devices, […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
Nikon Z30 Body only
The Z 30 is made for your inner videographer. Hit record with ease whenever inspiration
Nikon Z30 Body only
The Z 30 is made for your inner videographer. Hit record with ease whenever inspiration strikes. Excite the ears of your audience with premium sound quality from dual microphones. From teasers to reels to stories to streams, this is where heroes of content are born. Specifications TYPE DISPLAY SKU VOK110XA TYPE Digital camera with […]
Nikon Zf 40mm lens
The NIKKOR Z 40mm f/2 is an ultra-compact prime you can rely on with any
Nikon Zf 40mm lens
The NIKKOR Z 40mm f/2 is an ultra-compact prime you can rely on with any Z camera in just about any situation. Its wide enough for street work, landscapes and interiors but tight enough for authentic portraits and candid shots. It has a fast f/2 maximum aperture that powers through low lighting, helps freeze fast […]
ILCE-A7SIII Body only
50.1-MP 35 mm full-frame stacked CMOS sensor with integral memory Advanced BIONZ XR engine boosts
ILCE-A7SIII Body only
50.1-MP 35 mm full-frame stacked CMOS sensor with integral memory Advanced BIONZ XR engine boosts speed by up to 8x 30fps continuous shooting with AF/AE tracking;Movie-making with 8K 30p and 4K 120p Wide AF coverage with 759-point phase-detection and 425-point contrast detection AF points Compatible Mountings: Sony E;Wireless Communication Technology: Bluetooth;Hardware Interface: Bluetooth Specifications Brand […]
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
Nikon Z50
Small but mighty, simple but powerful—a Z series camera for creating amazing online stories. Professional looking stills, 4K Ultra HD videos, slow motion, time-lapse and more. Wi-Fi® and Bluetooth enabled, plus in-camera video editing. Beautifully designed with a comfortable grip, flip-down touchscreen LCD, smart button layout, extended Electronic Viewfinder and travel-proof ruggedness. Specifications […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
Fujifilm GFX50II with 35-70mm lens
A lens kit that includes the Fujinon lens “GF35-70mmF4.5-5.6 WR” in the “FUJIFILM GFX 50S
Fujifilm GFX50II with 35-70mm lens
A lens kit that includes the Fujinon lens “GF35-70mmF4.5-5.6 WR” in the “FUJIFILM GFX 50S II”. The “FUJIFILM GFX 50S II” is a compact and lightweight body with a mass of approximately 900g (* 1), equipped with an approximately 51.4 million pixel sensor and a powerful image stabilization mechanism. It is also equipped with high-performance AF […]
Sony ILCE-6700 with 16-50mm lens
A compact synthesis of Sony‘s Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based
Sony ILCE-6700 with 16-50mm lens
A compact synthesis of Sony‘s Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less […]
EOS R50 (RF-S18-45mm f/4.5-6.3 IS STM & RF-S55-210mm f/5-7.1 IS
Meet the Canon EOS R50, the new RF-mount successor to the EOS M50 Mark II
EOS R50 (RF-S18-45mm f/4.5-6.3 IS STM & RF-S55-210mm f/5-7.1 IS
Meet the Canon EOS R50, the new RF-mount successor to the EOS M50 Mark II that was a hit among bloggers. Recording video in 4K 30p (6K oversampled) or Full HD 120p with the lightweight Canon EOS R50 gives you more room to express your creative abilities. Focusing for photos and videos is a breeze […]
Fujifilm X-T5 with 16-80mm lens
X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary. It would go on
Fujifilm X-T5 with 16-80mm lens
X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary. It would go on to lead a mirrorless camera revolution. Almost a decade and five generations later, Fujifilm’s latest imaging technology has come to X-T5, bringing photographers unrivalled image quality in a timeless, classic, and beloved camera body. The X-T5 features the fifth-generation devices, […]
Nikon Z5 with 24-120mm lens
Specifications Specifications TYPE DISPLAY SKU VOA040ANB TYPE Digital camera with support for interchangeable lenses LENS
Nikon Z5 with 24-120mm lens
Specifications Specifications TYPE DISPLAY SKU VOA040ANB TYPE Digital camera with support for interchangeable lenses LENS MOUNT Nikon Z mount PICTURE ANGLE Full-frame/FX-format IMAGE SENSOR SENSOR SIZE 35.9 mm x 23.9 mm IMAGE SENSOR TYPE CMOS TOTAL PIXELS 24.93 million DUST-REDUCTION SYSTEM Image Dust Off reference data (requires Capture NX-D); image sensor cleaning IMAGE AREA (PIXELS) […]
Fujifilm X-T30II with 18-55mm lens
Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the
Fujifilm X-T30II with 18-55mm lens
Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the dial-based operation, and compact, lightweight body, to the latest-generation APS-C sensor, it lights up the imagination and inspires creativity. What’s more, X-T30 II fuses cutting-edge, convenient features – such as a rear touchscreen and a discreet built-in flash – with […]
Sony ILCE-6700 with 18-135mm zoom lens
A compact synthesis of Sony‘s Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based
Sony ILCE-6700 with 18-135mm zoom lens
A compact synthesis of Sony‘s Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less […]
ILCE-A7MIII body only
Standard ISO range from 100 to 51200 15-stop dynamic range at low-sensitivity settings 14-bit RAW
ILCE-A7MIII body only
Standard ISO range from 100 to 51200 15-stop dynamic range at low-sensitivity settings 14-bit RAW Output for natural gradations. 5-axis optical in-body image stabilization 4D FOCUS – Wide, Fast, Steadfast, AF performance inherited from α9, Tenacious AF/AE tracking during continuous shooting at up to 10 fps and up to 8fps in live view mode with […]
Nikon Z7II with 24-120mm lens
Specifications TYPE DISPLAY SKU VOK070WN TYPE Digital camera with support for interchangeable lenses LENS MOUNT
Nikon Z7II with 24-120mm lens
Specifications TYPE DISPLAY SKU VOK070WN TYPE Digital camera with support for interchangeable lenses LENS MOUNT Nikon Z mount PICTURE ANGLE n/a IMAGE SENSOR SENSOR SIZE 35.9 mm x 23.9 mm IMAGE SENSOR TYPE CMOS TOTAL PIXELS 46.89 million DUST-REDUCTION SYSTEM Image Dust Off reference data (requires Capture NX-D); image sensor cleaning IMAGE AREA (PIXELS) Image […]
EOS R100 (RF-S18-45mm f/4.5-6.3 IS STM)
The Canon EOS R100 is the most compact and lightweight* camera in the R system.
EOS R100 (RF-S18-45mm f/4.5-6.3 IS STM)
The Canon EOS R100 is the most compact and lightweight* camera in the R system. With a burst rate of up to 6.5 frames per second and a resolution of 24.1 megapixels, you can capture beautiful images. The lightweight EOS R100’s ability to record video in 4K 25p or HD 120p allows more freedom to […]
ILCE-A7CII body only
Incredibly compact and lightweight, packed with full-frame performance 33.0MP full-frame Exmor R CMOS sensor BIONZ
ILCE-A7CII body only
Incredibly compact and lightweight, packed with full-frame performance 33.0MP full-frame Exmor R CMOS sensor BIONZ XR processing power for exceptional image quality Dedicated AI Processor for advanced subject recognition and tracking Outstanding 4K 4:2:2 10-bit movie recording up to 60p/50p Specifications Brand Sony Manufacturer Sony Model ILCE7CM2/B Model Name Sony Alpha 7C II Model Year […]
ILCE-A1 body only
50.1-MP 35 mm full-frame stacked CMOS sensor with integral memory Advanced BIONZ XR engine boosts
ILCE-A1 body only
50.1-MP 35 mm full-frame stacked CMOS sensor with integral memory Advanced BIONZ XR engine boosts speed by up to 8x 30fps continuous shooting with AF/AE tracking;Movie-making with 8K 30p and 4K 120p Wide AF coverage with 759-point phase-detection and 425-point contrast detection AF points Compatible Mountings: Sony E;Wireless Communication Technology: Bluetooth;Hardware Interface: Bluetooth Specifications Brand […]
ILCE- 6100L with 16-50mm zoom lens
Real time eye AF for still + Animal Eye AF;Real time tracking World fastest 0.02
ILCE- 6100L with 16-50mm zoom lens
Real time eye AF for still + Animal Eye AF;Real time tracking World fastest 0.02 Sec AF speed with 425 phase detection and contrast points;24.2MP, EXMOR CMOS sensor with outstanding light sensitivity 11 FPS continuous shooting with AF/AE;180 degree tilt able touch LCD screen ISO sensitivity up to 102400;High resolution, sensitivity and colour reproduction capability;Smooth […]
EOS R10 (RF-S18-150mm f/3.5-6.3 IS STM)
Explore infinite possibilities with the lightweight EOS R10. With a new APS-C sensor on the
EOS R10 (RF-S18-150mm f/3.5-6.3 IS STM)
Explore infinite possibilities with the lightweight EOS R10. With a new APS-C sensor on the revolutionary RF mount, you get a telephoto effect of approximately 1.6x while maintaining high resolution. This mirrorless camera shoots up to 23 frames per second and weighs only approximately 429g. Approx. 24.2MP APS-C CMOS sensor with 1.6x crop factor Up […]
Nikon Z50 Body only
Small but mighty, simple but powerful—a Z series camera for creating amazing online stories. Professional
Nikon Z50 Body only
Small but mighty, simple but powerful—a Z series camera for creating amazing online stories. Professional looking stills, 4K Ultra HD videos, slow motion, time-lapse and more. Wi-Fi® and Bluetooth enabled, plus in-camera video editing. Beautifully designed with a comfortable grip, flip-down touchscreen LCD, smart button layout, extended Electronic Viewfinder and travel-proof ruggedness. Specifications […]
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
EOS R8
Take the EOS R8 and let your inner content creator out to play. High-quality videos can be recorded in 4K 60p (6K oversampled) or Full HD 180p. The 10-bit Canon Log 3 format will greatly increase your post-processing flexibility. EOS iTR AF X and Dual Pixel CMOS AF II ensure pin-sharp focus for both photo […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
Fujifilm X-T30II Body only
Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the
Fujifilm X-T30II Body only
Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the dial-based operation, and compact, lightweight body, to the latest-generation APS-C sensor, it lights up the imagination and inspires creativity. What’s more, X-T30 II fuses cutting-edge, convenient features – such as a rear touchscreen and a discreet built-in flash – with […]
- Quick View
- Wishlist
- Select options This product has multiple variants. The options may be chosen on the product page
Fujifilm X-S20
Take X-S20 to the edge of the Earth and back. A lightweight camera when you
Fujifilm X-S20
Take X-S20 to the edge of the Earth and back. A lightweight camera when you need it, that disappears into your backpack when you don’t. Compact and lightweight, X-S20 won’t take up much room in your bag—its small footprint makes a big impact. Be ready to share your story with the world; X-S20 features a […]
- Select options This product has multiple variants. The options may be chosen on the product page
- Wishlist
Nikon Z9 Body Only
The time has come for the arrival of a true next level flagship mirrorless camera.
Nikon Z9 Body Only
The time has come for the arrival of a true next level flagship mirrorless camera. Fast, powerful, dependable – in an incredible range of scenarios. With its revolutionary real-time Viewfinder with no blackout, its advanced subject detection technology, and high-speed frame capture, never miss a moment with the Z 9. Film up to 125 minutes […]
EOS R50 (RF-S18-45mm f/4.5-6.3 IS STM)
Meet the Canon EOS R50, the new RF-mount successor to the EOS M50 Mark II
EOS R50 (RF-S18-45mm f/4.5-6.3 IS STM)
Meet the Canon EOS R50, the new RF-mount successor to the EOS M50 Mark II that was a hit among bloggers. Recording video in 4K 30p (6K oversampled) or Full HD 120p with the lightweight Canon EOS R50 gives you more room to express your creative abilities. Focusing for photos and videos is a breeze […]